Online Marketing Services
Search Engine Marketing
What is Search Engine Marketing (SEM)?
There are now over 2 billion internet searches every day! Search Engine Marketing puts your web site and landing pages at the top of the search results for customers who are searching for your products and services.
Search Engine Marketing (SEM) is a type of internet marketing that helps promote web sites and landing pages by increasing their visibility in search engine result pages. The main components of Search Engine Marketing are: Search Engine Optimization, Pay Per Click and Social Media Marketing. SEM allows you to reach qualified customers by targeting specific keyword phrases and demographics through search engines such as; Google, Yahoo, Bing, Social Networks and more.
Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a relatively new process. It's called a process because the field of Search Engine Optimization and its' practices are constantly evolving. Just like a racecar, in order to gain and maintain a high ranking, the web site must be maintained and optimized on a regular basis.
In the old western movies, the good guys wore white hats, and the bad guys wore black hats. In the early days of Search Engine Optimization, spammers used "Black Hat" Search Engine Optimization techniques as a quick means of attaining high rankings from search engines. The search engines quickly caught on and banned sites that used those techniques. Black hat Search Engine Optimization techniques can get your web site banned from the results page! The Darwin Agency only uses "White Hat" Search Engine Optimization techniques, which will enable your company to rise to the top of the search engine results page.
When you first post your new web site, or if you were to make significant changes to your existing site, the search engines put you into what is known as the "sand box". The sand box is a virtual area where your site is kept temporarily while the search engines determine the quality of your web site This is one of the many reasons why it's hard to guarantee a specific timetable as to when you'll see results. Over time, with the proper Search Engine Optimization techniques, your web site will climb to the top of the natural search results. Search Engine Optimization should be looked at as a long-term online marketing tool that will keep your business' engine running.
Pay Per Click (PPC)
What is Pay Per Click?
Pay Per Click (PPC) is a relatively new marketing tool. While Search Engine Optimization will, over time, greatly increase your "organic" search results ranking, Pay Per Click provides immediate gratification. The three biggest players in the Pay Per Click arena are the search engines Google, Yahoo and Bing.
Every time a person searches for something on the internet, a mix of organic and paid results appears. On the search engine results page (SERP), Pay Per Click ads can be found below the words "sponsored link", which are situated both above, as well as to the right of the organic search results. When a person clicks on a sponsored link, the advertiser pays the search engine. The cost of the Pay Per click campaign is determined by how competitive the "keywords" are that were used to generate the results page. For example, if you were in the business of selling widgets, you would most likely bid on the keywords: Widgets, or Quality Widgets, etc. When used effectively, Pay Per Click can be a powerful marketing tool.
Should my company use Search Engine Optimization and Pay Per Click?
The internet is a very competitive place. If you want your company to be successful, it is a must that you use these two services. Potential clients will rarely, if ever, search beyond the first few pages of search results for products and services for which they are searching.
The Darwin Agency has extensive experience managing Search Engine Optimization, and Pay Per Click campaigns. We give our clients timely updates and monthly reports explaining how their Search Engine Optimization, and Pay Per click dollars were spent and how their ROI expectations were met.
Call us today so we can get started on developing your Search Engine marketing strategy.